White Papers



February 2013  
What Do Clients Really Think? Cetera
How Elite Advisors Use Surveys
to Drive Stronger Client Relationships

Can a few questions be the answer to business growth? They can if they’re part of a well-crafted client survey. In addition to being a tangible demonstration to your clients that you are serious about your quality of service to them, firms that formally survey their clients have 31 percent higher revenue versus those who do not.* This paper will show you why surveys can be a powerful—and valuable—two-way conversation with your clients.
You’ll learn:
  • How surveys can strengthen your relationships with your clients and help increase the likelihood they will refer friends and family to you
  • The effect client demographics can have on your survey results and how to work more effectively with each demographic
  •  Why being your clients’ “key person” can actually be costly to your business—and what to do about it
*Cetera Advisors LLC and Business Health Pty Ltd. (2011). The Pulse of Practice Health: An Insight into the Health of Elite Advisors’ Firms. Page 7.

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February 2013  
Prospecting Best Practices for
High Net Worth Individuals
High Net Worth Insight

Discover 10 innovative best practices proven to grow your book of business. The most successful private wealth advisors are the first to identify opportunities in their territory with a high likelihood to close, take advantage of client referrals, and find High Net Worth prospects with changing financial needs. This white paper highlights several of prospecting methods being used by elite private wealth advisors to find and attract new clients quickly in an uncertain global economy.

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February 2013  
Policy Hits or Misses to Drive Global Bond Markets in 2013 Dreyfus
"Dreyfus affiliate and fixed income manager Standish delivers part 1 of their 2013 global bond macro outlook, in which they see the global economic recovery staying on track and expect emerging market economies to fare better than their developed market counterparts."

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February 2013  
How to Increase Client Satisfaction to Grow Revenue: 3 Strategies ByAllAccounts
We all know it is much easier to develop additional business with a client you are already advising than to go out and cultivate new relationships. It’s also easy to get fired.

In this paper, based on national survey results, you’ll learn:
  • How to effectively differentiate your firm
  • How to meet & exceed client expectations
  • Service offerings and communication strategies
  • Steps advisors can take to minimize the risk of getting fired
  • How to earn the right to ask for and get referrals
  • And more!

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February 2013  
 A Gross Underestimate Janus

As we enter 2013, we felt it would be an appropriate time to revisit one of last year’s most controversial predictions of future equity performance. We acknowledge that equities in general may not continue to deliver the same real rate of return they have over the last century; however, we believe the glum outlook forecasted by Bill Gross last year misses the mark. Our estimates of future equity returns all point to a meaningfully higher forecast than Gross’ pessimistic prediction.

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February 2013
Define Your Independence:
Building Your Future

LPL Financial
It used to be that “going independent” meant going out on your own. Alone. That’s not the case anymore. There are many ways to go independent and create a practice that’s right for you and your clients. Whether you want to strike a better work/life balance; find new ways to provide your clients advice; or work smarter, not harder, there are many affiliation options designed to enable you to build and grow your business your way. Are you ready to build your future?

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February 2013  
The Importance of Natural Resources within the Endowment Model. Ascendant Funds
The “Endowment Model” is both a portfolio management strategy and a marketing tool that a growing number of advisors have been successfully using to build and manage their practices in recent years.  However, what’s often left out is the way that endowments themselves have evolved.  Did you know that since 2002 endowments have reduced their allocation to fixed income by 57% while the allocation to natural resources has increased by 400%?  In this whitepaper Ascendant Funds explains how and why some of the nation’s largest endowments have been allocating to natural resources in a major way.

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