Russell Investments today launched "Ascent 2011," a conference for financial professionals in Palm Beach, Fla., that examines what makes an advisory practice influential and successful.

The conference drew an estimated 120 financial advisors from the U.S. and Canada.

"Russell is committed to helping advisors ... with the management and growth of their businesses [and] with the design and implementation of investment solutions on behalf of their clients," said Sandy Cavanaugh, CEO for Russell's Americas advisor-sold business, who served as conference opening speaker.

Other speakers include Michael Maslansky, CEO of Maslansky Luntz & Partners, who will outline findings from a recent research effort around the language of trust, including key benchmarks for communication between advisors and clients and how to effectively meet and exceed them.