Financial Planning 3.0 will be the most important profession of the 21st century because we work with the most powerful and pervasive secular force on the planet. Still doubtful? As with medicine, law and theology, nobody escapes the need to deal with money intelligently and thoughtfully. Because money competency is a 21st century survival skill. Because money has become our primary source of mutual interaction and is an integral part of every issue of consequence facing individuals, government and enterprise alike. Because money touches everything and everybody. Because it is still a taboo and everybody is weird about it. All that being said, the world needs us to step up.
Here's the thing, though. We must step into these issues as best we can and claim our relevance to the 21st century, grasping with conviction that reflects our need to evolve Financial Planning 3.0 and meet its challenges.