The article on our Web site written by Stuart Kinnersley, chief investment officer of Nikko Asset Management Europe, provides an honest assessment of impact investing and why such a great idea has so far attracted such a measly portion of the $120 trillion in global investment assets.

Substandard returns are not the reason that impact investments are lacking in Main Street portfolios. In fact, the bond strategy his firm offers is aimed at mainstream investors and has outperformed its stipulated benchmark.

Kinnersley discusses the obstacles his firm has faced and what he’s deduced from studying the issue. He acknowledges that impact investing is a nascent concept, so it’s to be expected that it would face resistance and inertia. Kinnersley looks at some changes that he thinks need to happen to move impact investing into the mainstream. He’s optimistic that impact investing will reach its full potential in the years to come.

To read his article, click here.