Selloffs can be sudden and scary, especially when they seem to come from out of the blue. Such has been the case with the bout of volatility in global equity markets that followed Argentina’s surprise devaluation of its currency, combined with longer-term investor worries about China’s growth and the impact of a shift in US monetary policy.

Cindy Sweeting, director of portfolio management, Templeton Global Equity Group, has a keen eye on these and other global macroeconomic events, but she and her team remain focused on uncovering individual equity opportunities no matter what the market cycle. She believes a selective approach to investing in emerging markets in particular will be crucial in the year ahead.

It is clear that the emerging markets had a generally rough time in 2013, and that bearish mood continued into the first month of 2014. The underperformance of emerging market equities versus those in the developed world last year was actually the worst since the Asian Financial Crisis in 1998.

In our view, the main issues affecting emerging markets are three-fold. First, the US Federal Reserve’s (Fed) pulling back or “tapering” of its asset purchase program known as Quantitative Easing (QE) has been elevating financing costs and spurring some capital outflows. Second, there’s a fear of a slowing in China’s growth rate. And third, the rapid credit expansion in several emerging markets has posed some risks to financial stability.

Of these, probably the most attention has been focused on the uncertainties surrounding Fed policy, but in our view, local risks in individual markets could be just as important.

Unearthing Emerging Market Bargains
The relatively good news is that the emerging markets don’t appear to be getting hit indiscriminately at this stage. Those faring the worst have had a higher dependency on foreign financing, and within this most vulnerable group, those with large current account deficits are bearing the brunt of recent selling pressure.

As such, we see a fair degree of divergence in performance. Some economies are more vulnerable than others. In our view, the recent underperformance of emerging market equities probably reflects mainly a growing realization that the slowdown in the largest emerging economies—China, Brazil and India—is as much structural as it is cyclical.

A number of emerging markets are looking pretty attractive to us right now versus their 10-year averages. However, we think absolute price-to-earnings ratios (PEs) are not as attractive. It is important to remember that many of the tailwinds of the last decade, including very strong earnings and economic growth, have receded, and headwinds are rising. So while PEs may seem low, earnings in general are still near peak levels and forward estimates may be too high, per our estimates.

South Korea:  Significant Strides Forward
Our analysis is indicating that, in general, emerging markets are not excessively undervalued, so bottom-up analysis when it comes to individual stock selection is critical. For example, South Korea has been a good hunting ground for us in terms of unearthing bargains at the stock level. South Korea’s export competitiveness was undercut by yen weakness in 2013, but reduced competition between Korean and Japanese exports since 2008 has been an offset. We’ve seen a number of South Korean companies overshadow their Asian peers, including those in Japan. For example, South Korean auto firms are more sensitive to currency fluctuations, but they have made strides and now produce significant output overseas. They also target different buyers from Japanese auto makers. South Korean car exports were at a monthly record high in the fourth quarter of 2013, with the US and China being the primary major end-markets.

To its credit, South Korea appears to be focusing on structural economic initiatives rather than trying to weaken its currency to gain a competitive edge. It initiated some deregulation, outlined more financial support for small- and medium-sized enterprises and start-ups, is looking to expand the service sector to rebalance domestic growth, and is working to cultivate new innovations instead of coddling large conglomerates.