Advisor Group, an independent broker-dealer network, is launching the “Women Are Architects of Change” campaign in honor of Women’s History Month in March, Advisor Group announced Friday.
The campaign will highlight leading women in the financial services industry. The “Women Are Architects of Change” campaign will include video, whitepapers and advisor features distributed on the company’s LinkedIn and Twitter accounts and through direct mail.
“Women’s History Month provides Advisor Group with an invaluable opportunity to discuss the role of women in financial services,” says Erica McGinnis, the firm’s president and CEO. “We’re in a unique situation at Advisor Group with an outstanding representation of women in leadership roles and we hope we can continue to influence diversity in our ever-evolving industry.”
The new campaign will work in conjunction with Advisor Group’s Women FORWARD initiative, which was created to foster an environment of success for female advisors and to provide guidance to both male and female advisors looking to grow their relationships with female clients.