AIG Advisor Group has launched a new advertising campaign entitled Speak Loud to recruit advisors to the firm’s four independent broker-dealers.

The multimedia campaign features eight advisors from the AIG Advisor Group network of broker-dealers: FSC Securities Corporation, Royal Alliance Associates Inc., SagePoint Financial Inc. and Woodbury Financial Services Inc. The print and digital ads use the firm’s “Four Voices, One Focus” motto.

“We feel very strongly that our ability to attract high-quality, successful advisors to our broker-dealers is important to the long-term strength and stability of our firm,” says Erica McGinnis, president and CEO of AIG Advisor Group. “We believe our advisors are the best ambassadors for our broker-dealers and want their voices to tell our story.”