There are several reasons why analogies are so powerful. One reason is that they help the listener connect the dots. Connecting the dots is critical when you are trying to explain what's going to happen down the road.

Any rational first-time investor is bubbling over with uncertainty, anxiety and buyer's remorse. They have no idea what they're in for, but they doubt it can be all good. Let them know you'll be there for them with a simple analogy. Here's one that deals with uncertainty and anxiety. 

Mr. And Mrs. New Client, being a Financial Advisor is like being an airline pilot. 

When you fly, there are three things you want to do. You want to take off and land safely. You want to arrive at the proper destination. And you want to arrive on time. That's exactly what I will do for you. I will be your pilot.

One thing to bear in mind is that there is always the chance that, en route, we may encounter mechanical difficulty. When interest rates go up, bond prices fall.  When earnings decline, dividends get cut. Should that happen, please remember that I am the pilot. I did not build the airplane. 

Secondly, as a pilot, I am not paid to predict the weather. I am paid to react to the weather. I know there will be rough patches ahead. I just don't know where or when. If I knew, I would take action now. I can't do that. I have to take action at that time. So there will be times when I tell you to feel free to walk about. And there will be times when I come on the intercom and tell you to fasten your seatbelt because we are encountering rough weather. But when this journey is over, I'll get you where you want to be, on time, safely.

Folks, look at it this way. You go to the airport and there are two planes flying to Los Angeles. One has a pilot and one doesn't. That's an easy choice.

And here's one that deals with buyer's remorse. I call buyer's remorse separation anxiety. You've had it before. Just as you're ready to hand over your credit card for that expensive purchase, you ask yourself just how badly do you need whatever it is you are buying.

Clients go through that exact same experience because they feel there is a chance they may never see their money again.  Once again, a simple analogy will serve you well. 

Mr. and Mrs. New Client, I know you are concerned about losing control of your money as you take this big step toward securing your future.

Did you ever rearrange your living room? Of course you have. When you rearranged your living room, did you throw away any furniture? Of course you didn't. 

Well, investing your money is like rearranging your living room. After we make these investments, you will still have all your money and you will still be in control of it. We are simply rearranging your money." 

I think you'll find that images provide more comfort than mere words.