Last year, legal weed sales rose 17 percent to $5.4 billion, according to a report from ArcView Market Research and New Frontier, and if every state had legitimatized marijuana the sum could have been $36.8 billion. California, the most populous state, might start boosting the numbers soon.
Campaigns are collecting signatures for November ballot measures. “California is very important,” Janjic says. “It’s shaping up to be the largest marketplace in the world.”