A U.S. exchange-traded fund with an innovative strategy is sticking to its bet the music will stop for some dividend-paying companies, even as its own performance has the tempo of a funeral dirge.

The Reality Shares DIVCON Dividend Defender ETF (DFND) buys companies it predicts could hike their dividends and bets against—or shorts—cash-strapped firms that could cut such payouts.

The fund is not managed by a stockpicker. Instead, it is part of a fast-growing group of index funds that rely on algorithms that decide what to buy and when.

With bond yields at historic lows, investors have flocked to stock dividends for income, but DFND's manager is warning investors that buying companies for their dividends without paying attention to their quality cannot work forever.

Seven pieces of data tell the fund whether a dividend-paying company is spinning toward the drain.

For instance, a company with negative free cash flow could be forced to cut its dividend because it is burning money. By contrast, a company with strong earnings growth and a share buyback program might have good prospects and the cash to beef up dividends.

The ETF buys the companies that rank highest on these metrics and shorts those doing the worst, a strategy the fund's issuer calls "long quality and short crap."

Despite the financial engineering, the fund has trailed the S&P 500 every month since its January launch.

"Sometimes the crap tends to rally because that's what everyone wants," said Eric Ervin, Chief Executive of San Diego-based Reality Shares Inc, the fund's promoter.

High-income-generating stocks have been so popular that the Vanguard Dividend Growth Fund shut its doors to new investors last month, with its managers citing a desire to "control asset growth" after attracting $3 billion in six months.

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