One-stop shopping for all financial service needs remains a
pie-in-the-sky concept that has yet to be embraced by affluent
investors, according to a new survey.
The SpectremGroup survey found that the affluent, while in favor of the concept of one-stop shopping, feel that it is not yet practical to limit themselves to one financial services company.
The survey found, for example, that 29% of affluent investors are not interested in one-stop shopping because they don't feel enough comprehensive services are currently available at one company.
Meanwhile, 43% don't believe that one company can develop the expertise to serve all their financial needs, according to the survey.
The survey found that about two thirds of affluent investors use more than one company-with the majority using two or three companies. The report notes that these figures indicate that investors could potentially be open to the idea of a one-stop shop.
"With this large number of individuals using so few firms, one-stop shopping can be a reality, if investors can overcome their objections regarding the concept," wrote the authors of the report.
Overall, about 38% of investors said they had no interest using one financial services firm for all their financial needs, and 32% said they did have interest. About 18% were neutral on the subject.
When asked what kind of advisor they would seek for one-stop shopping, 40% chose a full-service broker and 33% chose a financial planner.
Investors also were clearly reluctant to disrupt their current accounts to go to a one-stop shopping provider. About 78% said they were unlikely or very unlikely to leave their primary financial firm for a one-stop shopping company.
"While investors may express some interest in the concept, they are not willing to make dramatic changes from the status quo," according to SpectremGroup.
The survey was based on information collected from 500 investors who each have $500,000 or more in investable assets.