Fidelity Investments today announced that they plan to offer a customized, integrated CRM and financial planning application for registered investment advisors. The CRM system, a customized version of Oracle's Siebel CRM on Demand, and the financial planning application, EISI's NaviPlan Central, are Web-based applications that will be integrated into Fidelity's Advisor CHANNEL brokerage platform for advisors.
According to Fidelity, they are the first custodian to integrate application service provider (ASP) hosted CRM and financial planning applications into a custodial platform. The goal is to create workflow efficiencies by reducing double data entry, reducing errors and eliminating the need to log on to multiple systems.
The CRM system will offer automatic data management, including pre-populated Fidelity forms and applications. It will offer views at the household level, tracking every interaction with a household to identify opportunities and measure results. Within one page, advisors will be able to view client relationships, including contact information, history and account valuations.
The financial planning application will allow advisors to import account demographic information and position level information directly into NaviPlan, eliminating the need to re-key data.
The offering should be available to advisors by the fourth quarter of 2007, said Fidelity spokesman Stephen Austin. Pricing has not yet been set. For further information, visit ria.fidelity.com.