Yes, sometimes the work required to be a financial advisor is difficult and challenging and outside your comfort zone, but the alternative is worse. Basically, both choices involve some level of discomfort, but at least one creates a good outcome. As Jim Rohn said, discipline weighs only ounces, while regret weighs tons.

The good news is those things that seem nearly unbearable become nonissues in time. Not long ago, I had fallen behind in my own triathlon training and found myself sitting uncomfortably in the saddle riding the bike. I had the bike checked, and everything was fine-it was just me. For weeks I griped to Anne, my wife, about how sore my seat was. One day, she told me, "I have never heard you complain so much about how uncomfortable you are in the saddle. What are you going to do?" And I said, "I'm going to keep riding until my butt doesn't hurt anymore."

About two months later, I had forgotten my discomfort. I don't remember when the change happened, but it did. And why? Because I was so committed to the larger goal-competing successfully in a triathlon-that I was willing to endure the literal pain in the butt to get there.

Are you willing to do what your goal requires so ultimately you can fulfill what truly is important to you?

© 2004 by Bill Bachrach, Bachrach & Associates Inc. All rights reserved. Bill Bachrach is the author of four industry-specific books, including his newest book, It's All About Them; How Trusted Advisors Listen for Success. For more information about his services or to order his books, call (800) 347-3707 or visit the Web site, www.bachrachvbs.com.

  

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