This time around, Avid Life decided to list in Europe, where more relaxed attitudes toward adultery will make it easier to sell shares, company executives have said. Avid Life had planned to list on London’s Alternative Investment Market, which hosts companies active in businesses ranging from gold to gambling. The exchange has less stringent listing requirements than bourses such as the New York Stock Exchange or the London Stock Exchange.
If the company were already traded, a hack might have spurred a drop of less than 10 percent in its shares, said Cyrus Mewawalla, an analyst at CM Research. But in the runup to the IPO, “this will have a big impact and they could delay it.”