Concord, Calif.-based AssetMark will donate $100,000 over five years to the Foundation for Financial Planning.
The donation is part of AssetMark’s Charity and Giving Program, which supports philanthropic activities through corporate initiatives, employee-led partnerships and volunteerism.
The firm selected the Foundation for Financial Planning because it believes in the foundation's mission of connecting people in need with members of the financial planning community for pro bono assistance, the company said.
"All of us at AssetMark have witnessed the exceptional impact an advisor can have in improving a family's outcomes," said Charles G. Goldman, president and CEO of AssetMark.