Aston Martin, which sells just 15 percent of its cars to EU consumers, is hoping new trade deals with China, the U.S. and India will bolster the company’s prospects in those countries. To that end, the new shopfront is aimed at shoring up the brand, which will deliver its first yacht in September, as wealthy visitors swing through the elite London district.

“We’re in the middle of Mayfair,” said Palmer. “Around you, you’ve got all the luxury brands, but in many cases the footfall coming past the shop isn’t Brits, it’s Arabs and Chinese and Japanese and Americans.”

This article was provided by Bloomberg News.

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