Betterment does not divide out its 401(k) business from other lines when reporting assets, but reports a $30,000 average account size across all of its business.

Overall, the Betterment platform now has $5.2 billion in assets and more than 175,000 retail customers, up from $4 billion in AUM reported as recently as March.

“Though we don’t disclose between business platforms, Betterment for Business is an indication of that growth trajectory,” Loh says.
 

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