Broadridge Financial Solutions Inc., based in Lake Success, N.Y., has acquired Emerald Connect LLC, a provider of Web sites and related communications services for financial advisors, from StoneRiver Group L.P. for $60 million in cash, Broadridge announced Wednesday.
Emerald Connect’s Web site solutions, as well as its customized branding, marketing, retention and client communication tools, will be integrated with Broadridge’s existing Forefield suite of sales, education and client communications capabilities. Emerald Connect has offices in San Diego and Duluth, Minn.
“The Emerald Connect and Forefield solutions create a unique and robust combination of marketing and communications tools at a time when the number of independent advisors is on the rise,” says Robert Schifellite, president, investor communication solutions at Broadridge. “Our consolidated offering will reach nearly 100,000 advisors and uniquely positions Broadridge to deliver additional practice management and productivity tools to these financial professionals.”
Broadridge provides advisors with Web sites, educational content and delivery, marketing communications, client services, retirement plan solutions, performance reporting and aggregation of held-away assets.