The flows to the fund come as low-cost index funds have pulled away money from poorly-performing stockpickers and prompted a debate around the value of active management.  

According to Lipper, passive stock mutual funds pulled in $153.2 billion in 2014 and exchange-traded funds took in another $181.3 billion, while actively-managed stock mutual funds had net flows of just $39 million, compared with assets of $5.5 trillion at year-end. The figures for the active group includes the Voya fund, whose success with its hands-off approach illustrate the issues.

To be sure, investors could buy any of the fund's stocks directly without having to pay the fee of 52 basis points. There are few capital gains-tax consequences of owning the fund, because of its low turnover, said Ron Rough, director of portfolio management at Financial Services Advisory Inc in Washington, D.C., which has about $3 million in the Voya fund. But some question whether the fund is right for everyone.

"It would be interesting to know how many of the people who actually put their money into (the fund) actually know what it is," said Rob Brown, chief investment strategist at United Capital Management, an investment advisory firm. "In a lot of cases, I bet they don't."

The fund appeals to investors who "like simple, transparent, buy and hold strategies," said Voya spokesman Christopher Breslin. The fund's fees are lower than comparable equity funds, he said, a point backed up by Lipper.

Lesson In History

The fund's original sponsor, Corporate Leaders of America, was incorporated in 1931, according to New York State records. A series of deals starting in 1971 eventually put the fund under the control of Voya, a 2013 spinoff from ING Groep NV.. Its unique nature has often drawn attention including from Vanguard Group Inc founder Jack Bogle, who said he remembers the fund from his days as an undergraduate around 1950. "It's not a bad idea at all," he said.

The fund's holdings shine a light on some big moments in American corporate history. It holds Foot Locker Inc, for example, because that's what's left of retail pioneer F.W. Woolworth, which acquired Foot Locker in 1974.

The original fund held shares in Standard Oil of New Jersey, Standard Oil of California and Socony-Vacuum Oil Co., the former Standard Oil of New York. All stem from John D. Rockefeller's Standard Oil Co., and are now known as ExxonMobil (New Jersey and New York) and Chevron (California).

Over the five year period ended Feb. 24 the fund returned an average of 17.32 percent a year, including fees, 1.03 percentage point better than the S&P 500, said Morningstar. For the 10 years ended Feb. 24 the fund returned an average of 9.40 percent a year, including fees, 1.32 percentage point better than the S&P 500.

Performance has fallen lately as low oil prices hurt ExxonMobil and Chevron. Its returns over the past year were about 12 percent, compared with more than 16 percent for the S&P 500. Still, some professionals say the fund proves the value of staying the course.

"Too many portfolio managers have traded their way out of jobs by constantly changing stock positions and strategies,” said Tim Pettee, investment strategist at SunAmerica Asset Management. He oversees a fund that trades just once a year – a jackrabbit pace compared to Corporate Leaders.

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