Cetera Financial Group has agreed to provide broker-dealer and fee-based investment advisory services to Masters Private Client Group, an independent financial advisory practice based in Asheville, N.C., that has joined the Cetera Advisors platform, Cetera announced.

Masters Private Client Group brings seven professionals and $150 million in fee-based advisory and brokerage client assets to Cetera. Founded and led by Managing Member Peter Roe, a 23-year veteran of the industry, the firm provides fee- and commission-based financial advice and investment management services in five states, with an emphasis on high-net-worth entrepreneurs and current and former professional athletes, specifically National Football League and Major League Baseball players.