In an effort to increase the number of women entering the financial profession, the Certified Financial Planner Board of Standards has announced the formation of the Women’s Initiative (WIN) Council.

According to the organization, WIN’s mission is threefold: to identify why relatively few women choose to become part of the financial planning profession; to make recommendations for encouraging and supporting women to pursue careers in financial planning; and to undertake efforts and campaigns to address the gender gap in financial planning.

Members of the council are appointed by CFP Board’s CEO and will serve a two-year term. Selection criteria include expertise or leadership on women’s issues, diversity and recruitment; knowledge of financial planning; and involvement in a firm’s diversity or women’s initiatives. 

“CFP Board is deeply committed to changing the financial planning profession for the better by growing the number of women CFP professionals,” said Kevin R. Keller, CFP Board’s chief executive officer.

Members of the inaugural WIN Council include:  Nancy Kistner, CFP, wealth planning solutions market director, U.S. Trust, Bank of America; Lazetta Rainey Braxton, CFP, founder & CEO, Financial Fountains; Mindy Diamond, founder and president, Diamond Consultants; Mary Beth Franklin, contributing editor, Investment News; Bob Glovsky, CFP, vice chair and senior financial counselor, The Colony Group;  Kate Healy, managing director, institutional marketing, TD Ameritrade Institutional; Kate Holmes,CFP, founder and CEO, Belmore Financial;  Dr. Ruth Lytton, director, Financial Planning Program, Virginia Polytechnic Institute and State University (Virginia Tech);  Elda Macias, vice president, retirement and segment marketing, Ameriprise Financial; Kathleen McQuiggan, senior vice president, Pax World Management;  Elissa Ellis Sangster, executive director, Forté Foundation; Karen Schaeffer, CFP, managing member, Schaeffer Financial; Anne Weisberg, senior vice president, Families and Work Institute.