The Certified Financial Planner Board of Standards has appointed new directors of government relations and marketing.
Todd L. Cranford, formerly of Patton Boggs, a Washington, D.C.-based law firm and lobbyist, has been hired to fill the newly created position of government relations director, the CFP Board announced today.
Before joining Patton Boggs as a counsel in 2007, Cranford served as senior counsel on the Committee on Financial Services of the U.S. House of Representatives, advising former Chairman Barney Frank (D-Mass.) and members of the committee on policy and legal issues related to capital markets and securities, according to the CFP Board.
He was also a senior counsel with the Division of Enforcement at the U.S. Securities and Exchange Commission, a legislative liaison in the Office of the Manhattan Borough President in New York City and part of the national advance staff of the Bill Clinton presidential campaign in 1992.
He will report to Marilyn Mohrman-Gillis, the CFP Board's managing director for public policy and communications.
"His time at the [SEC] as well as his years spent on Capitol Hill immersed in the legislative process makes him well-positioned to advocate for greater access for all Americans to competent and ethical financial planning," Mohrman-Gillis said.
Gail B. Reisman, who led a team that launched a U.S. tourism ad campaign last year, was appointed marketing director, according to the CFP Board.
She was previously vice president of advertising at Brand USA, a public-private marketing entity created by the U.S. Travel Promotion Act in 2010 to promote U.S. tourism. Reisman led the Brand USA team that launched the "Land of Dreams" U.S. tourism ad campaign last year. Previously, she spent over 10 years at Amtrak, where she designed and launched Amtrak Guest Rewards, the railroad company’s first national frequent traveler program.
"Gail Reisman brings a unique combination of brand strategy along with online and offline marketing experience to CFP Board," said Tom Crowder, the CFP Board's managing director for marketing and business development.