Totum is available as a cloud-based, turnkey, standalone application, and can also be hosted in-house and integrated into a firm’s existing wealth management platforms. The firm is also recruiting broker-dealers onto its platform and is seeking partnerships with custodians.
“We’re focused on the advisor market right now,” Zhang says. “We wanted to develop this without building the bureaucracies necessary for integrating with a larger platform. Now we’ll be able integrate with Schwab or TD, that’s something we’re working on.”
The platform is available to advisors for a free 90-day trial, after that it will cost $128 a month for one module and $248 a month for two modules.