Billionaire Mark Cuban sold his stock in a Canadian Internet search business because he didn’t want to be a loser, a U.S. Securities and Exchange Commission lawyer told a jury at the start of the Dallas Mavericks owner's insider trading trial.

Cuban sold that stake in the company then known as Mamma.com in 2004 after he learned confidentially from its chief executive officer of a private placement plan that would dilute its shares by 8.5 percent, according to the SEC.

“‘Now I’m screwed, I can’t sell.’ The evidence in this case will show those are the words of Mark Cuban,” SEC lawyer Jan Folena said today in her opening remarks in federal court in Dallas. “Mark Cuban made that statement just hours before he began to sell 600,000 of a company he owned named Mamma.com. The evidence will show that was insider trading.”

In liquidating his 600,000 shares for $7.9 million before the private investment in public equity, or PIPE, plan became public, Cuban avoided a $750,000 loss, according to the SEC.

Cuban, who owns the National Basketball Association’s 2011 champion Dallas Mavericks, couldn’t wait for the information imparted to him by then-Mamma.com CEO Guy Faure to become public, Folena said.

“In his mind that’s losing,” she said during her hour- long opening. “Mark Cuban is a winner.”

TV Appearances

Cuban, 55, is chairman of the high-definition television network HDNet, and has owned the Mavericks since 2000. He also owns the Landmark Theatres chain, has been a contestant on the television program “Dancing with the Stars” and appears regularly on the TV show “Shark Tank.”

In 1999, he sold Broadcast.com, a multimedia web service he founded, to Yahoo! Inc. for $4.7 billion.

Cuban claims what he learned from Faure was no secret. There was no confidentiality agreement, defense attorney Thomas Melsheimer told the panel of seven women and three men today.

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