Suppose you’re considering investing in airlines but aren’t sure which ones might benefit from industry consolidation. Why not create a map showing an airline’s hubs and routes, with an overlay displaying the competition?

Or let’s say you have clients interested in real estate. Which REITs or REIT ETFs have exposure to the most attractive parts of the U.S., based on home prices, commercial leasing rates and population growth?

“There’s an infinite amount of questions like that that our platform can help answer,” says Justin Zhen, co-founder of Thinknum, a New York-based financial-analysis platform launched last year. According to Thinknum (the name combines “think” and “numbers”), the company has 300 paying institutional clients, 100 of whom are financial advisors from wirehouses, independent broker-dealers and RIA firms.

Thinknum indexes data from company websites and thousands of government databases, and enables users to share and collaborate on financial models. It also distributes institutional research prepared by investment banks that Zhen describes as “primarily bulge brackets based in the U.S.”

“We write codes to access, synthesize and present data in a way for humans to use,” he says, adding that advisors type in key words and with a few clicks of the mouse can analyze asset classes, industries and companies. For example, he says, macro data Thinknum garners on yield curves and interest rates can help advisors determine whether clients should invest in the U.S. or abroad, or in stocks versus bonds.

Thinknum’s early adopters are forward-thinking advisors who embrace technology but are not programming types, says Zhen, who notes that some older advisors have been its best clients. The monthly fee is $200 per user, although Thinknum has arranged some packages for larger clients with multiple users.

Zhen, 28, is a former hedge fund analyst. Thinknum CEO and co-founder Gregory Ugwi, 29, is a former quantitative strategist at Goldman Sachs. They played soccer together at Princeton University, and hope the idea they kicked around that became Thinknum scores some points with financial advisors.