“Brands aren’t interested in him because he’s not interested in them,” Thode said in an interview. “You have to give yourself over to a lot of these brands. Do you feel comfortable talking about a brand, when you actually don’t care? It takes a special person to do that.”
Murray may look to add one or two brands, possibly in the automobile sector or formal wear, Gentry said. Any new deals will be focused on image rights and content so it won’t take up too much of Murray’s time, he added.
Although most startups fail, Murray is enjoying his new role.
“It’s a little bit different, investing in companies that you actually may take an interest in,” he said at Queen’s. “If it’s something that’s involving sports, technology, things I’m actually interested in, then it could be good fun for me.”