fi360 has hired Jaleen Edwards as its senior vice president of marketing. In this newly created position, Edwards will be responsible for directing all marketing activities, including planning and executing strategies and campaigns, business development, market research and client relations. Most recently, Edwards was a managing director at the Financial Planning Association, overseeing business development and strategic alliances. Prior to that, she spent ten years at Fiserv Investment Support Services.

fi360, based in Pittsburgh, Pa., offers fiduciary education, investment analytics, support services and industry insights for financial professionals.