Several financial and insurance firms have joined the growing list of advertisers abandoning the highest-rated cable news program on television.

As of Wednesday morning, approximately 50 companies had pulled their advertisements from Fox News’s The O’Reilly Factor after sexual harassment accusations against its host, Bill O’Reilly, were brought to light in a New York Times report earlier this month.

Among them is Baltimore-based T. Rowe Price, which decided to pull its advertisements from the show this week.

“We regularly evaluate our media buys to ensure alignment with our corporate values, and in light of the recent allegations we have decided to pull our upcoming ads from The O’Reilly Factor,” said a company spokesperson in an e-mail.

The very public allegations against O’Reilly have spurred public outcry and a coordinated social media campaign to pressure advertisers to abandon his program.

The scandal breaks as the financial industry is placing particular emphasis on diversifying its ranks and appealing to communities previously underserved by financial services and products.

At least four insurance companies have joined the exodus. Lincoln, R.I.-based Amica Insurance said on Tuesday that its ads are still in the process of being pulled.

“Yes, our ads on The O’Reilly Factor are being pulled; it may take a few days for this to occur,” said a company spokesperson.

Newport Beach, Calif.-based Pacific Life also announced it would no longer advertise on The O’Reilly Factor.

Northbrook, Ill.-based Allstate and its subsidiary Esurance are pulling ads as well.

“Inclusivity and support for women are important Allstate values,” said a company statement. “We are concerned about the issues surrounding the program and we have suspended our advertising.”

Esurance is responsible for its own advertising buys, which for the time being will not include The O’Reilly Factor, according to a company statement.

Several financial and insurance companies that appeared on widely circulated lists of O’Reilly’s advertisers say they do not currently run ads on the program.

Voya Financial, a New York-based diversified financial company, responded to questions via Twitter.

"We have no spots scheduled to run on The O'Reilly Factor,” said Voya on Tuesday. We're committed to diversity, inclusion and equality—and respect for all individuals."

TD Ameritrade also does not currently run ads on the program, though it does have a broader ad buy with Fox News and has had at least one advertisement run during The O’Reilly Factor in the past 90 days. The company says that it did have an advertisement scheduled to run in the next “several weeks” on the program.

“Harassment of any kind is unacceptable to us, so we’ve instructed our media buying teams to pause on anything related to The O’Reilly Factor that might come up between now and then,” said a company spokesperson. “We’re watching this unfold carefully, and have lots of flexibility to make additional changes if needed.”

The CFP Board, which has just launched its “I Am a CFP Pro” campaign directed at encouraging more youth and diversity in the advisor workforce, said that it has no plans to continue running advertisements on Fox News. Though the organization appears on a list of O’Reilly advertisers, a spokesman says that it does not buy its advertising time directly.

“CFP Board’s TV advertising is purchased through an advertising network and we do not have any sponsorships or partnerships with Fox News, any of its shows or any other cable channel or show,” said the spokesman in an e-mailed statement on Tuesday. “The last sponsorship CFP Board had with Fox News was in 2015.

“Our spring flight of television advertising ends mid-April and, from February 28 to April 4, our ads have aired no more than four times on The O'Reilly Factor. We have no plans of continuing this or any advertising on Fox News properties since our 2017 advertising period ends next week.”

GEICO, which also appears on lists of O’Reilly advertisers, said that it does not currently run ads on the show, either.

The list of non-financial companies unwilling to advertise on The O’Reilly Factor is expansive, and includes brands like Mercedes-Benz, TrueCar, Coldwell Banker, BMW of North America, Constant Contact, GlaxoSmithKline, Sanofi, Orkin and Credit Karma.

Fox News, for its part, has stood by its host.

“We value our partners and are working with them to address their current concerns about The O'Reilly Factor,” said Paul Rittenberg, Fox News's executive vice president of advertising sales, in a statement. “At this time, the ad buys of those clients have been re-expressed into other programs.”