The Limra LOMA 2014 Social Media Conference for Financial Services once again had lots of great advice. One of the best things about this group of Twitter-savvy attendees is that they produce the best sound bites. In a way, each tweeter servers as a journalist covering the conference.
These tweets include great statistics and nuggets of advice that came from the #LLSMC conference hashtag:
@LIMRA_CRS
"70% of high net worth individuals use social media." @NateDiag @danjswift
@mherf
Every second 2 more people join @LinkedIn! Impressive growth continues.
@amymcilwain
1 in 4 affluent individuals currently use LinkedIn for financial purposes.
@DebraJasper
5 seconds: The time you have to engage with customers before they leave your Web site.
@garycliu
Financial professionals don't sell products, they build relationships, per @NateDiag
@michaelhlock
"Customers don't engage with your marketing department, they engage with your staff." -Kathy Hudson of IBM
@jill_rowley
Power to the People RT @Plude01: 78% of consumers trust other consumers ... only 18% trust advertisements.
@LIMRA
We used to own our audiences, but now with social, the audiences own us. They are here [by] their choice (and can leave). ~@jkrohrs
@BionicSocialite
Consumers are hungry for us to be on #socialmedia and help. We must get through the compliance conversation issues & TALK to people!
@TerryCRG
Important to bring employee policy and practices in line with reality and not have head in sand, via @Kathleen_Mayko
@DebraJasper
@randizuckerberg: You are perfectly positioned to offer gamified online courses to customers. How do you educate people in a fun way?
@NDenley
Facebook is your authentic identity. Make marketing personal again.
@LIMRA_CRS
72 million tweets about financial planning each year. ~@dangb #finserv
@VictorGaxiola
The average person swipes their phone 110 times a day to unlock, via @dangb
@LIMRA_CRS
"ALL marketing is now direct" ... 1.75 billion smartphones in the world. ~@jkrohrs
@amymcilwain
Beyond sales, the goal should be to drive direct audience to your brand & loyalty to your brand.
@LIMRA_CRS
The tools we have as marketers are unprecedented. Social. Data. Tech. ~@jkrohrs
@hollykbonds
Lose the idea that we (marketers) are more creative than consumers.
@LIMRA
Think about it: How do I get audiences? How do I create excitement for my brand? @jkrohrs
@LHPro_Emily
"All social media followers are your assets." - @jkrohrs
@TerryCRG
Selling to next generation — they will be smarter, more informed, and looking for instant gratification.
Mike Byrnes is a national speaker and owner of Byrnes Consulting, LLC. His firm provides consulting services to help advisors become even more successful. Need help with business planning, marketing strategy, business development, client service and management effectiveness? Read more at ByrnesConsulting.com and follow @ByrnesConsultin.