We developed a relationship with the executive director to help position the chamber as a great place to speak, which made the logistical process efficient and productive. The executive director was more than enthusiastic and supportive in marketing the speaking event and promoting it among members.

In tandem with the executive director of the chamber, we reached out to the local press and any national financial media with bureaus or reporters in South Florida, notifying them with invites to attend and for interviews. Nearly 500 business owners, media and other representatives from the South Florida community attended. We were able to get a radio, online and print interviews, in addition to a great photo for the business section. More businesses and high-net-wealth earners became aware of the president’s reputation and firm. We received follow-up thank you e-mails from attendees and the executive director, as well as possible client introductions for the president and the financial investment firm.

Speaking opportunities, if directed from a sound, planned outcome and strategy, can reap countless benefits for a financial services firm. Once those connections are made, the relationships can grow from there if nurtured with follow-up and attentive guidance from the business development side of the financial services firm in collaboration with the public relations team.

The next time your firm is thinking of a new way to reach a targeted market, consider the speaking opportunity. It worked for our client, tell us how it works for you!

Kipp Lanham is a senior account executive at Media & Communications Strategies Inc.

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