As you discuss health-care planning with your clients who have Medicare, you can promote their awareness of the growing importance of plan ratings. Begin by helping your clients to take notice of the ratings—anything below 3.5 stars could be an area for concern.

Your clients can make a more informed choice of Medicare plans if they understand how plans are rated and can assess whether plans with higher ratings are offering more benefits or greater value. Educating your clients about the five-star special enrollment period is a way to start this discussion.

Paula Muschler is operations manager of the Allsup Medicare Advisor, a nationwide Medicare plan selection service that helps financial advisors guide their clients to the Medicare plans that best match their needs and preferences. Allsup Medicare Advisor is an unbiased, flat fee-based Medicare plan selection service that serves as a trusted resource for financial advisors and seniors. Allsup Medicare specialists can work with your clients one-on-one to assess their needs, research their Medicare options and help them choose cost-effective coverage that protects their health and retirement savings. Financial advisors may contact (888) 220-9678 or go to FinancialAdvisor.Allsup.com for more information.

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