The Financial Services Roundtable launched a multi-media campaign to urge the passage of a cybersecurity act that would allow businesses to share information on security breaches, FSR announced Monday.

The bill, known as the Cybersecurity Information Sharing Act, is before the Senate now. FSR says businesses need to be able to share information about potential cyber threats in order to protect consumers.

The latest campaign, which will use radio, digital and social media components, is part of FSR’s “Stop Cyber Threats” campaign.

“We need a team America approach to taking on cyber criminals and this bill will help us do that,” says FSR President & CEO Tim Pawlenty. “Without a team approach, the personal information of consumers is more at risk.”

The bill encourages financial institutions and others in the private sector to share incoming threat information – not personal information -- bilaterally and with each other and the government, creating legal clarity and certainty for businesses of all sizes, FSR says.