The overwhelming majority of high-net-worth investors of all ages believe in diversification to reduce risk and they are more than twice as likely as the less wealthy to say that lowering risk is a higher priority than pursuing higher returns.
"These three generations of wealth all approach life, and investing, from different angles that reflect their diverse experiences," said Banks. "Understanding these generational differences is important for the wealth advisors and other professionals who guide these families, since it will enable them to better serve their clients and build stronger relationships with them."
-Karen DeMasters