Genworth Wealth Management has changed its name to AssetMark Inc. The firm, which became independent this past September, manages approximately $20 billion in assets.
AssetMark is a provider of open architecture asset management services to independent financial advisors. Along with the re-branding, AssetMark’s new tagline is ‘Wealth. Independence. Purpose.’
AssetMark organizes its offering around the three core components of the independent advisor's practice -- investment management, client management and practice management, according to the release.
Other changes include a new name for Genworth Financial Asset Management, now known as Savos Investments. Additionally, the trust company, formerly Genworth Trust Company, will now be known as AssetMark Trust Company.