$4.1 Billion Sales

Coty has $4.1 billion in annual sales and about $800 million in earnings before interest, taxes, depreciation and amortization. It would be valued at $8.8 billion excluding debt based on the average enterprise value-to-Ebitda of four publicly traded peers: Elizabeth Arden Inc., Avon, Estee Lauder Cos. and L'Oreal SA. Avon has a market value of $10 billion.

Labelux generated about 1 billion euros ($1.3 billion) in revenue in 2011, according to the company spokesman. The operation would be worth about $4.1 billion excluding debt, based on an average of the enterprise value-to-Ebitda and price- to-earnings multiples of four publicly traded peers: Burberry Group Plc, Salvatore Ferragamo SpA, Tod's SpA and Hugo Boss AG.

JAB's stake in Reckitt Benckiser was worth $6.2 billion on April 5. The Reimann family has earned about $1.5 billion in stock sales and dividend income from Reckitt Benckiser and one of its predecessors, Benckiser NV, since 1997.

Citric Acid, Phosphates

If successful, the Avon deal would mark the biggest acquisition for the Reimanns since inheriting the company from their father, who died in 1984. The family declined to comment for this account. A company spokesman, who asked not to be named because the family is private, provided details on their corporate history.

The Reimann fortune began in 1823, when Johann Adam Benckiser founded his namesake chemical company in Pforzheim, Germany. Five years later, chemist Ludwig Reimann joined Benckiser as co-owner. The duo sold citric acids and phosphates to customers throughout Europe. One of Benckiser's heirs eventually ceded his stake in the company to the Reimann family after retiring childless.

In 1858, Reimann moved the operation to Ludwigshafen, Germany. Reimann's great-great-grandson, Albert, joined the family business in 1923, at the age of 25, helping to run the company alongside his father and uncles.

Denture Cream, Detergent

Albert Reimann inherited the entire company when his father died in 1952. In the following decade, he introduced a slew of consumer-goods into the company's product line, including Kukident denture adhesive cream in 1962 and Calgonit dishwasher detergent in 1964.