If your Web site provider has tools to add a blog, then it should be fairly simple to set one up. If you manage
your own site, consider using free software like Movable Type (http://www.movabletype.org/) or WordPress (http://wordpress.org/) to create your blog. Some advisors have added Podcasts as yet another way to enhance the functionality of a blog-like feature. Podcasts can be audio or video files that you upload to your site for others to view or listen to. Some can even be downloaded to an MP3 player or to the Apple IPod.
Really Simple Syndication (RSS) feeds are yet another way to add relevant and timely targeted content to your website. For example, you could navigate to http://moneycentral.msn.com/community/rss/MoneyFeeds.aspx for a list of available feeds through MSN Money. Yahoo, Google and most all other major Internet providers offer such feeds. To view them on a Web site, you would need to install a reader (or aggregator).
However, with all of these techniques in mind, a simple e-mail blast to your clients remains the most responsive and personal way to alert clients during an event. If you use a client relationship management software program (CRM), then you may have the capability to filter lists of clients based on a number of criteria. Being able to identify potentially affected clients, for instance, during an economic crisis, and then sending out an e-mail to each with the press of a button (with the e-mail appearing to have been sent personally to them) gives you the advantage of operational efficiency in constructing the e-mail and sending it out quickly. It may also help with client retention.