As a financial advisor for high-net-worth individuals, you face a unique range of challenges, not the least of which is how to provide your clients with an effective, rapid response to their requests no matter where in the world they are. That challenge becomes even more complex when you are helping your clients manage both their financial assets and their health care.
An Ally With Global Reach
Your
clients travel the world frequently for both business and pleasure.
Their travels can take them far from their trusted family physicians
and into countries where medical care does not reach the level of
quality and reliability that it does in the U.S. In addition, many of
your clients have homes or offices overseas where they spend
significant amounts of time. How would you help them get the care they
need in Britain, China or Eastern Europe? Many of your clients'
children may attend school hundreds, even thousands, of miles away from
their families. Unfortunately, it is often when your clients and their
families are far from home that health problems occur.
One effective approach to helping your clients manage their health care is to form a relationship with an organization that offers professional health care advisory services. These organizations can provide instant, personal access to high-quality care; support; and sound, evidence-based medical information anywhere in the world.
Consider these situations that clients of my organization have faced. The young son of one of our members fell seriously ill while the family was vacationing in the Dominican Republic, spiking a fever of 104 degrees. The family rushed the child to the local hospital, but they were concerned he might not have access to the care he needed. To complicate the situation, the family spoke only limited Spanish and the physicians at the hospital spoke no English. We provided a Spanish-speaking health advisor, who spoke with the physicians in the ER and then explained the situation to our member. We also arranged for emergency medical air evacuation for the child to a top U.S. hospital when his condition worsened.
Another member's daughter fell seriously ill while on an overseas mission trip. She was in a remote area and needed immediate medical attention. My organization arranged speedy access to medical air evacuation to the U.S. where the doctors quickly diagnosed the young woman's illness and treated her and she made a full recovery.
Similar problems can occur closer to home with clients' children away at school or camp. We assisted one member when he got the call that his son, who was hundreds of miles away at college, had been transported to the local emergency room. Our medical director contacted the ER immediately to ensure the appropriate tests were being performed. When the doctors diagnosed a serious infectious disease, we arranged for the young man to be transferred by air to a Center of Excellence with the facilities and expertise needed to provide optimum care for him.
We also delivered his medical records directly to the infectious disease specialist electronically so all needed information was in hand in minutes.
Global Citizens
Chances are, as a person's assets
grow it's likely that he'll have business interests in another country,
a residence in another country, or both. In a 2007 study, Russ Prince
and I noted a dominant global orientation among the 600 plus
ultra-affluent respondents.
About eight in ten consider
themselves global citizens, rather than aligning themselves with a
single country or region of the world. In many cases, this means a
wealthy client is earning and living in more than one country and
therefore subject to an olio of tax laws.
Slightly more than two-thirds say
they think of the world as borderless, no doubt a perspective fueled in
part by the popularity of private jet
travel among this constituency and money's ability to surmount obstacles and ease difficulties.
Perhaps most tellingly, nearly all the respondents said they use their wealth to shop the world for the very best of whatever they need or want, an attitude that makes it increasingly necessary for their key service providers to understand and accommodate their cross-border lifestyles and predilections.
-Hannah Shaw Grove
Key Elements Of Worldwide Health Care Support
When
choosing a team to help manage your clients' health care, you need to
ensure that the organization can provide several key benefits:
24/7/365 access to support and advice: Medical emergencies do not tend
to occur during traditional business hours. The health care advisory
firm you choose to work with should provide all-day, every-day phone
access for your clients so they can immediately contact physicians and
hospitals worldwide to facilitate any needed care. Advisors should also
be available at any time to provide guidance and support or to gather
information about conditions or treatment options that can help your
clients make key medical decisions.
Consolidated electronic
medical records that can be transferred across the globe in minutes:
Especially in emergency situations, it is vital for any treating
physician to be aware of a patient's current health status, complete
medical history, current medications and treatments in progress. That
information can be life-saving, preventing common medical mistakes such
as drug interactions and speeding diagnosis. One of the first services
the firm you choose should provide is the collection, review, updating
and consolidation of the complete medical record for every family
member. That record should be made available in a secure electronic
format so the information can be delivered to any doctor or hospital in
the world in minutes.
Premier medical evacuation services: While
there are many options available for global emergency medical
evacuation, most services will only transport your clients to the
nearest medical facility. But in many cases, that facility is not the
most appropriate one if you are seeking access to the full range of
treatment options and the highest quality of care. In contrast, premier
medical evacuation services will transport your clients to the medical
institution of their choice in an emergency. By consulting with their
health advisor, clients can choose the facility that offers the most
appropriate and widest range of treatment options and they can be
assured they have access to the care they need and the quality they
expect.
In-depth knowledge of global health resources: It's
important that a health-care advisor have on-the-ground knowledge of
available health resources anywhere in the U.S. or outside the country.
That knowledge is essential when, for example, your client suffers a
broken leg in the Peruvian countryside or a heart attack in Beijing.
With these resources in place, the advisors can connect your clients
with the best quality care available wherever they are.
International medical insurance for cashless access to care: American
medical insurance is rarely accepted outside this country and many
other nations' medical systems are nationalized, providing care to
their citizens as a government service. For someone outside that system
to access care, up-front cash payments are often required. These
payments can be significant when care is required for a serious
emergency. International medical insurance is an important asset for
the health advisory firm to provide because it allows immediate access
to care without the required cash payment.
Tailored medical
intelligence reports: The best defense is still a good offense. Your
clients should have quick access to up-to-date, carefully researched
reports from their health-care advisor that outline current medical
issues in their destination countries as well as information about what
immunizations and other precautions are needed.
A Simple Solution To A Complex Challenge
By
building a relationship with a quality health-care advisory firm, you
can help your clients protect their health and well-being no matter
where in the world their business or pleasure travel takes them.
From your perspective, you're working with a single, convenient expert resource that provides the full spectrum of advisory, support and informational services for health issues. From your clients' perspective, you're going the extra mile to provide them with services designed to protect their most important asset-their health.
John Hutchins is the founder of PinnacleCare, the nation's leading private health advisory firm, and is one of the industry's foremost experts in coordinating the highest caliber medical care at VIP service levels.