Gough Financial Group, a wealth management and financial planning firm based in Wichita, Kan., has joined the Cetera Advisor Networks LLC broker-dealer platform, Cetera announced Thursday.

Gough has $300 million in client assets. It is working with Transcendent Advisor Networks based in Overland Park, Kan., which provides advisors with support and products and is part of Cetera Advisor Networks.

Founded in 1997 by Greg Gough, the Gough Financial team includes seven financial advisors who specialize in financial planning for retirees and near retirees.

The new associations are part of Gough’s growth plan, Gough says.