"This is like playing sports where you can't simply copy your rival's playbook and hope to replicate success if your team can't execute well," said Kingsdale CEO Wesley Hall.

The world's 14 top activists have on average $16 billion to deploy in full throttle fights, while the newcomers often have less than $100 million in assets, Activist Insight said.

"There will inevitably be opportunists who are trying to ride a momentum moment," said Richard McGuire who runs $3 billion Marcato Capital Management. "But maybe some of them have a good nose for good ideas and I wouldn't be as quick to dismiss them."

 

 
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