Matt Hougan has been named as the new CEO of ETF.com, a San Francisco-based analysis and information hub for index traders, the company announced on Wednesday.

“I’m thrilled and honored to take on this responsibility as CEO,” Hougan said in a statement. “We have exciting plans in place that will help us become even more integral to our users’ investment decision-making and simultaneously reach a larger and larger audience than ever before.”

Hougan, 38, joined the company in 2007 as it’s fourth employee. He most recently served as president of North America for the firm.

“Matt is both one of the world’s foremost experts on ETFs and an exceptional leader for our business,” said Barnaby Grist, ETF.com chairman. “As the use of ETFs expands, Matt’s vision for how to educate, engage with and empower investors and financial advisors will drive better outcomes for investors and continued rapid growth at ETF.com.”

Under Hougan’s guidance, the company’s U.S. business achieved record results in the past year, including record attendance and revenue at its marquee conference, Inside ETFs, and continued growth in its core online and print media properties, ETF.com and ETF Report. ETF.com is a sister company of Financial Advisor magazine.

"We chose Matt not just because of his extensive knowledge of exchange-traded products, but because he has demonstrated the organizational and leadership skills required to lead a growing and dynamic organization. I have worked with him for the last eight years and am truly delighted that he has taken up the challenge of leading our company through its next stage of growth. I am excited about what his energy and vision mean for the future of ETF.com,” said Jim Wiandt, founder and former CEO of ETF.com.

Wiandt will take on a new role as vice chairman and president of Europe for the firm.  He will continue to play a key leadership role on the management team and board of directors.