6. The customer defines a job well done.
7. Radical ideas are not bad ideas.
8. Invent different ways of working.
9. Make a contribution every day. If it doesn’t contribute, it doesn’t leave the garage.
10. Believe that together we can do anything.
11. Invent.
A recent Fast Company article, “Google Reveals Its 9 Principles of Innovation,” offered a series of productive ideas that any enterprise, large or small, can adopt to borrow Google’s innovative culture for its growth efforts:
1. Innovation comes from anywhere.
2. Focus on the user.
3. Aim to be 10 times better.