“When you consider how the top firms are driving their growth, those are the elements that take place,” he said.
Crowley offered that advisors should gauge the value proposition they offer to advisors and their clients.
“It’s very difficult to distinguish a difference between one firm and the next firm,” he said. “I encourage all of you to understand what your footprint looks like in the marketplace; in particular, your digital footprint. People are checking you out on social media before they do business with you, so make sure you have a great social media presence.”
Crowley added that advisors should know their ideal client and make the proper investments to support those types of clients.
“Challenge all of the assumptions you’ve made about your business,” he said. “Ask your business partners, clients and business associates whether what I’m doing today will be relevant tomorrow or five or 10 years from now.”