Fidelity has gone to the robos—almost.

On Wednesday, Boston-based Fidelity Investments announced the launch of Fidelity Go, a hybrid robo-human advisory solution aimed at young investors.

“We’re targeting investors between the ages of 25 and 45 who we would describe as more digitally savvy,” says John Danahy, head of digital managed solutions for Fidelity Investments.

The new product is a digital-human hybrid rather than a fully-automated robo-advisor. While clients will be able to open and access their accounts online or through a mobile device, the portfolios are constructed and maintained by Geode Capital Management, a Boston-based asset manager that also manages Fidelity's lineup of index funds.

Danahy says that Fidelity Go is a middle ground between robo-advisors and managed accounts.

“We’re not offering a one-on-one advisory relationship,” Danahy says. “Fidelity Go is ideal for clients who are comfortable engaging digitally and have less complex financial needs.”

Clients will be able to open taxable investment accounts and IRAs with minimum investments of $5,000. They’re first directed to a seven-question survey that establishes their portfolio goal and risk capacity. Both taxable and IRA clients will have seven different portfolios to choose from.

Taxable account portfolios, available both as individual and joint accounts, are built using BlackRock’s iShares ETFs and municipal bond funds, while IRA portfolios will use Fidelity’s index mutual funds.

“The iShares ETFs are all large and liquid, among the largest ETFs available,” Danahy says. “From a tax efficiency and trading standpoint, we like that. Since we don’t do tax loss harvesting, we thought it was important that we were being as efficient as we could.”

If a client’s needs, goals or risk capacity changes, they’re able to re-enter Fidelity’s profiling questionnaire and input additional information.

Danahy says that to a certain point, Fidelity Go users will be able to manually change their risk capacity over time.

“You can go through and change a new target asset mix if you’re feeling like you’d like to be more aggressive or more conservative,” Danahy says. “This is not built for people who want to time the market. We have natural limits built in. If we notice that you’re shifting your risk tolerance slider around a lot or they’re trying to move their portfolio around, we’ll reach out and tell them that this product isn’t appropriate for them. It’s intended for long-term accumulators.”

Clients will be charged all-in annual fees between 35 and 40 basis points.

Fidelity Go users will be able to access the company’s online planning tools and monitor their accounts with mobile applications, including Apple Watch alerts.

“Many folks came to us and said that they would probably set up an account on their desktop or laptop computer, but use their phone to do ongoing monitoring,” Danahy says. “It was important for us to be able to bring the experience to every screen size.”

Fidelity account users will be able to access account support via online chat or telephone, but no financial planning service will be available through those channels.

Fidelity Go allows investors to direct their 2 percent cash back from the new Fidelity Rewards Visa Signature Card, introduced earlier this year, into their accounts.

"If an individual spends $1,000 on their card in a year, that generates a $20 reward into their account,” Danahy says. “For younger investors, $1,000 in spending could cover their advisory fee for a year of Fidelity Go.”