J.P. Morgan has added to its Market Insights and Guide to the Markets program with a new iPad app. The Insights app is designed to give advisors the ability to customize market data and topics and share the information with clients in an interactive format, according to the firm.

The app, which can be downloaded for free from the app store, gives advisors the ability to create custom folders for clients. Advisors can select and select charts, videos and podcasts as "favorites" from the Guide to the Markets collection and then share this information with clients. When new content is released, the app is updated automatically and items saved in folders are also updated.

A broad range of data is available for advisors to help them explain topics such as global equity markets, interest rates and inflation, Federal Reserve policies or other economic, investment or asset class questions clients may have, says J.P. Morgan.