Kelly Wealth Management at HighTower has created a new division to work with professional athletes, coaches and entertainers, Kelly Wealth Management announced Friday.

KWM Sports & Entertainment in Hunt Valley, Md., will handle financial planning, budgeting, cash flow analysis and portfolio management for sports and entertainment figures. It will be led by Richard Rosa, managing director and partner.

This is the second new division created at Kelly Wealth Management this year. Earlier it launched KWM Cares, a charitable giving division, through which the firm members volunteer and contribute philanthropic support to local charities and causes in the Baltimore area.

“This exciting step forward for Kelly Wealth Management exemplifies HighTower’s commitment to innovation and growth,” says Michael Parker, national director, enterprise development at Kelly Wealth Management.  

Rosa previously served as a principal and sports agent at Eastern Athletic Services in Sparks, Md., representing NFL players and coaches.

“Athletes and entertainers face intense pressure and temptation, but many do not receive the education and counsel they need in order to plan for a secure financial future,” Rosa says. “The professionals at Kelly Wealth Management approach these clients’ unique challenges in a transparent, knowledgeable way that helps ensure prudent life decisions, and I am honored to become part of their distinguished team.”