Goal Completion
The Goal Completion Rate measures the number of people that complete a specified marketing goal, such as signing up for a newsletter, downloading a whitepaper or subscribing to a mailing list. Marketing metrics like GCR are an important part of the new client funnel as it typically demonstrates your conversion rates from the awareness stage to the consideration stage. Similarly, GCR should be paired with sales KPIs such as your lead to win rate to provide an indicator as to the quality of leads your marketing efforts are attracting.
The GCR metric is used extensively in website optimization and A/B testing (also called split tests), since GCR is a leading indicator of how well your website resonates with your target audience. Content strategist and website analysts will use your site-wide GCR as a baseline value to compare all the pages on your website. Pages below the threshold require optimization, while pages above the threshold should be analyzed so you can repeat your success elsewhere.