Discovery Data, which markets data on financial industry firms and professionals, is being acquired by another data firm owned by private equity giant KKR.

Ipreo, a global leader of data, market intelligence and productivity solutions to capital markets and corporate professionals, announced the acquisition today of Discovery Data, based in New York City. Terms were not disclosed.

Discovery Data offers a database with a single consolidated view of the financial services industry, including 34,000 firms and over 2 million professionals. Access to Discovery Data is provided via a Web application and by data feed, and is used by over 300 institutions and thousands of professionals to assist with sales, marketing, recruiting, data management and analytics. Discovery Data clients include many of the largest, most successful and fastest-growing asset managers, broker-dealers, insurance companies and service providers.

Ipreo's Bigdough dataset -- delivered through several CRM and investor prospecting applications catering to the capital markets workflow -- is comprised of detailed profiles and comprehensive ownership information on more than 135,000 institutional contacts, 50,000 buy- and sell-side firms, and 125,000 funds, across all asset classes and regions of the world.

"The acquisition of Discovery Data represents a strategic expansion of one of our core competencies: accurate and comprehensive firm and people data," said Scott Ganeles, CEO of Ipreo. "As we have continued to raise the bar on institutional data to capital markets and corporate professionals, so has Discovery Data led the industry in financial services data to broker-dealers and the buy side, making our offerings naturally complementary."

Discovery Data CEO Bob Herrmann will join Ipreo's Executive Committee and run the Asset & Wealth Management division of the company. "We are pleased to join an organization with Ipreo's global scale, strong financial backing, and deep expertise in delivering high-quality data solutions," said Herrmann.

Ipreo is a KKR portfolio company with nearly 700 employees supporting clients in every major financial center around the world.