“In any business you’re only as good as your relationships,” said Peyser, an equity trader. “Paul is extremely good at building and maintaining them.”
Rabil said endorsements build relationships and that he requests, though doesn’t always get, equity in companies that use his name and likeness. He’s working with Arlington, Virginia-based Activ8social, which helps develop social media strategies.
Long, Rabil’s high-school coach, said his former player’s approach goes back to the 1960s, when Arnold Palmer paved the way for athletes to get paid by companies seeking to cash in on their fame.
“He’s the face of lacrosse,” Long said.
A face connected to corporate logos.