LeAnn Rummel has been named president of Cetera Financial Institutions, which is a member of Cetera Financial Group, a network of independent broker-dealer firms, Cetera announced Monday.

Rummel will oversee the firm's operations and will spearhead the execution of CFI’s growth initiatives and the further development of its wealth management platform for banks and credit unions. Catherine Bonneau will remain CEO.

Rummel joined PrimeVest Financial Services, which later became Cetera Financial Institutions, in 1992. Most recently, she served as CFI’s national sales director, a role in which she oversaw sales functions.

In addition to her role as CFI president, she is part of the firm’s executive committee and acts as president of its insurance agencies. Ms. Rummel also serves as a board member for the Bank Insurance Securities Association (BISA). In 2014, she was inducted into BISA’s Circle of Excellence, which honors outstanding professionals for their commitment to the insurance and securities industry.