Freedom Wealth Alliance has joined LPL Financial's broker-dealer and RIA custodial platform, LPL announced today.

Based in Brookfield, Wis., Freedom Wealth Alliance is a newly launched, independent, hybrid RIA firm developed from the former Rozman Wealth Management. The firm manages approximately $225 million in client assets and consists of five financial advisors as well as additional support staff.

Kurt Rozman, a veteran advisor and portfolio manager with 23 years of industry experience, will serve as president of Freedom Wealth Alliance. The firm will focus on attracting “overlooked” independent fee- and commission-based advisors with approximately $50 million under management, according to the release.

Advisors joining Freedom Wealth Alliance will be able to maintain their independent practices, with their own independent branding, or become independent advisor representatives (IARs) of the firm.

“We are very enthusiastic about transitioning to LPL,” said Rozman. “Our intention is to provide smaller independent advisor practices with all the resources and capabilities of much larger firms, while enabling them to provide their clients with the same high-quality, customized personal service that was common in previous generations.”